The Snuggie Phenomenon

Is anyone else mystified at the cult following that has ballooned around the Snuggie?  For anyone who lives under a rock and doesn't know what I'm talking about, go here for enlightment.

A group of my friends went to Las Vegas this weekend for a joint bachelor/bachelorette party.  Lo and behold, there was a Snuggie sighting.  My friend, Rister, took this picture of two happy-go-lucky Snuggie fans out of the town in Vegas.  You can see him in the reflection to the left of the couple.

 

Did the Snuggie folks sell their souls for this kind of PR?  Incidentally, I'm pretty sure Rister was wearing one of these Snuggies by the end of the night.