Tuesday, October 28, 2008


I haven't mentioned my print communication class yet, probably because I don't find it as interesting as my digital art class. It's still fun, though. The objective of the class is to learn how to develop logos and print ads. What's fun is that we get to pick whatever business, service, or product we want, and the teacher encourages us to push our designs in way-out-there directions. In all, my team will design three logos and three print ads this semester. We just finished up the first one. Check it out. If it makes sense, we did our job. If I have to spend an hour explaining it, hey, at least it's kinda pretty.

Company name: Airfair

Description: Consulting firm that advises homeowners how to reduce their carbon footprint. We calculate a home's footprint and follow with information about energy efficient products they can use as well as ways they can offset their carbon footprint if they're interested in going neutral.

In case it's not clear, the above image is the print ad. The logo is at the bottom of the image. One thing to keep in mind is that there isn't anything on the ad that is an accident. So, for instance, the map that is screened back behind the house, the house that is shaped like an arrow, the highlighted "f" in the logo with the fingerprint texture behind it: all done with a purpose. Designers spend crazy amounts of time thinking through things like this. Not what I want to do for a living, but doesn't it sound like a lot of fun?


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