Saturday, January 30, 2010

Super Bowl ad rejected

So, CBS rejected a commercial pitch by ManCrunch, a gay male dating web site, as a potential spot for the Super Bowl. CBS's statement reads as follows:

After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions.

ManCrunch thinks that among all of the other racy stuff they air (erectile dysfunction ads, etc.) this should be a piece of cake. They feel they're being unjustly discriminated against. CBS thinks that Mancrunch is pitching an ad that will obviously be rejected just for the free publicity.

Obviously, I'm all for airing the commercial and I land squarely on the side of ManCrunch. But I do think there's a little truth to both of the above viewpoints. I'm all for them getting some free publicity, so it seems to work out in the end even if they don't get their Super Bowl space.

My main point is it's a pretty fun ad. Check it out.


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