Friday, February 20, 2009

Guerilla Disco

Has anyone else noticed the advertising trend of creating guerilla-style, theatrical interruptions in public places?  I'm sure everyone's heard by now about the flash mob dance-off at a London rail station courtesy of T-Mobile on January 15, 2009. I can be a little behind the curve at times regarding news, so I'm just now catching up. 

Just in case you haven't heard, T-Mobile hired 350 dancers to put on a "spontaneous" dance-off to the puzzlement and amazement of hundreds of folks on their way to work, home, wherever. This is an innovative approach to their Life's For Sharing campaign. If you haven't watched the commercial, click play on the video below. It's fantastic!

This ad has spawned not only a multi-million YouTube cult following in the past few weeks but also - you guessed it - a copy of the event courtesy of Facebook. A couple of weeks after the launch of the ad, approximately 13000 people crowded the Liverpool Rail Station for a 25 minute silent disco. I must say, after reading an article from UK's Weekly Telegraph, I so wish I had been there!

Last year, Gossip Girl hopped on the bandwagon with Jenny Humphrey's fashion debut.  She hijacked a fancy schmancy New York benefit with her own show. Yes, this is a fictional television series on the CW, but still. Check it out:


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